---
title: $4 Billion More for Mother's Day
description: Learn about the latest Mother's Day spending trends with consumers shelling out a record $37.7 billion. Discover what gifts are popular this year.
---

[TeamFloral Blog ](https://teamfloral.com/blog)

# [$4 Billion More for Mother's Day](https://teamfloral.com/blog/mothers-day-spending-trends)

 Written by [Dan McManus, author of Flowers & Profits](https://teamfloral.com/blog/author/dan-mcmanus) | 3/22/24 9:43 PM

**Shoppers Love Mother's Day**

Consumers spent nearly $4 billion more last year than in 2022, which was a record year, according to the National Retail Federation and Prosper Insights & Analytics.

- Eighty-four percent of U.S. adults are expected to celebrate the holiday.
- Consumers plan to spend $274.02 per person, the highest in the history
- The top spenders are those ages 35-44, who are expected to spend an average of $382.26 on Mother’s Day.
- Florists have a great opportunity to increase their share of this holiday spending by offering customers premium arrangements and add-ons. 

As seen in previous years, the most popular gifts to give are flowers (74%), greeting cards (74%), and special outings such as dinner or brunch (60%)

*Offering premium arrangements and thoughtful add-ons helped us tap into the growing demand, making this Mother’s Day our most profitable yet in Mountain View, CA - *Roohi Rouhani, [Oakbrook Florist & Flower Delivery](https://www.oakbrookflorist.com/)

 

 

 

[View full post](https://teamfloral.com/blog/mothers-day-spending-trends)

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