Tariff-smart pricing tactics that protect your profit margins
Smart, Seasonal promotions proven to drive summer sales
Attraction strategies to bring in new, local customers
Retention techniques to keep customers coming back
Real examples from successful florists who’ve made summer profitable
Live Q&A with floral industry experts — get your questions answered on the spot
Orders dry up after Mother’s Day
Your promotions don’t seem to move the needle
Rising costs are eating into your margins
You’re too busy to plan ahead, so summer sneaks up
You’re discounting just to get sales—but profit is razor thin
