Free Live Webinar for Flower Shop Owners
Paid Ads vs. SEO
How Should Your Flower Shop Split Its Marketing Budget?
Learn how to evaluate what paid ads and SEO are doing for your shop, recognize where your current mix may be falling short, and make a more informed decision about where your marketing dollars should go.
October 20th, 2026
Approximately one hour • Live with Dan McManus
Registration is free
Why This Matters
You May Be Investing in Both Without Knowing What Each Is Actually Producing
What is helping your shop get found right now?
What is building visibility that can last beyond this month?
Is your current budget based on what your shop needs or simply what you have always done?
The risk is not choosing the “wrong” channel. It is spending too much in the wrong place or changing direction before a channel has had enough time to work.
There Is No Default Split for Every Flower Shop
Faster Visibility and Long-Term Visibility Require Different Expectations
Google Ads and SEO are not competitors. They solve different problems, work at different speeds, and each should have a defined job in your marketing plan.
Paid Ads
Visibility You Can Activate
Useful when your shop needs to appear for active searches now but only valuable when the traffic and results justify the spending.
SEO
Visibility You Build Over Time
Designed to strengthen how your shop is found organically, but it takes consistency, patience, and the right expectations.
The right question is not, “Which one wins?” It is, “What job should each one be doing for my shop?”
Dan McManus
Founder of TeamFloral
36
Years in the floral industry
1,000+
Flower shop owners helped
TeamFloral Expertise
Marketing Guidance Built for Flower Shops
Flower shop marketing comes with its own realities: seasonal demand, competitive markets, limited budgets, and the need to turn visibility into profitable orders.
After 36 years in the floral industry and working with more than 1,000 flower shop owners, Dan understands how those factors should shape your marketing decisions.
In this webinar, he will explain how to evaluate paid ads and SEO for your shop, using practical guidance you can apply when deciding where your marketing budget should go.
“A lot of shops think it’s Google Ads versus SEO, that you have to pick one. That’s the wrong way to look at it.”
Dan McManus · Founder of TeamFloral
For Flower Shop Owners Who Want Better Answers Before They Spend More
Make Your Next Marketing Decision With More Confidence
This live session is for you if you want a clearer way to evaluate your marketing, not another generic rule about what percentage should go where.
You pay for Google Ads, SEO, or both but are unsure whether the current mix makes sense.
You are considering moving money from one marketing channel to another.
You want more realistic expectations for what each channel should produce.
You need a clearer way to question your current marketing plan or provider.
Bring your questions. Leave with a framework you can use for your own shop.