FREE LIVE WEBINAR FOR FLOWER SHOP OWNERS
SELLING YOUR SHOP
How to Build a More Profitable Flower Shop That’s Worth More When You Sell
Discover what buyers look for, why profitability can have such a significant effect on your shop’s value, and what you can begin strengthening now, long before you’re ready to sell.
October 6th, 2026 11 AM PDT 1 PM CDT 2 PM EDT
Registration is free
WHY THIS MATTERS
The Worst Time to Prepare Your Shop for Sale Is When You’re Ready to Sell
You have spent years building your name, serving customers, and becoming part of your community. Those things matter, but they do not always translate into the sale price an owner expects.
A buyer will also examine the financial performance behind the business. If the profit is not there, you may not have enough time to meaningfully improve it once you are ready to sell.
Understanding what buyers will evaluate now gives you time to strengthen your shop while time is still on your side.
IN THIS LIVE WEBINAR
Four Questions to Answer Before You Sell Your Shop
How Do Buyers Decide What Your Flower Shop Is Worth?
Learn what buyers are likely to review, how they may arrive at a number, and what can move that number up or down.
Why Does Profitability Matter So Much?
See how your shop’s profit can influence what a buyer may be willing to pay and why revenue alone does not tell the full story.
What Should You Start Strengthening Now?
Learn where to focus while you still have time to improve the financial results a future buyer may review.
What Should You Know Before Signing With a Broker?
Learn which terms to review, how commission may be calculated, and what questions to ask before you commit.
Profit and Sale Value
A Small Increase in Profit Could Make a Meaningful Difference
$1,000
More in Annual Profit
$3,000
In Potential Sale Value
Using a three-times earnings multiple, an additional $1,000 in annual profit could add approximately $3,000 to the value of your shop.*
“When you build a more profitable flower shop, you’re doing more than making money in the short term. You’re building an asset that will have greater value when you sell it.”
Dan McManus
*This is a simplified example. Actual valuations and multiples can vary based on the shop, its financial performance, market conditions, risk, and other factors.
TEAMFLORAL EXPERTISE
36 Years of Helping Flower Shops Improve Their Financial Performance
Dan McManus
Founder of TeamFloral
Years in the floral industry
Flower shop owners helped
Dan McManus has spent more than three decades working specifically with flower shop owners. Through TeamFloral, he has helped more than 1,000 shops better understand their numbers, improve profitability, and build stronger businesses.
What Stronger Profitability Can Look Like
Mike Gaouette, Waverly Florist
yOUR SHOP'S fUTURE
You Don’t Have to Be Ready to Sell to Start Building a More Valuable Business
You may be planning to sell in a few years, much later, or not at all. Either way, understanding what drives the value of your flower shop can help you make better decisions today.
Join Dan McManus to learn what buyers look for, how profitability can affect sale value, and what you can begin strengthening before selling becomes an immediate decision.
October 6th, 2026
Approximately one hour. Free for flower shop owners.
Live with Dan McManus, Founder of TeamFloral