Boss’s Day is October 16th, and while it’s not a major floral holiday, it can be a subtle way to showcase your shop to local businesses and start building corporate gifting relationships. National Boss’s Day was registered by Patricia Bays with the United States Chamber of Commerce in 1958.
Use the Holiday as a Conversation Starter, Not the Main Event
Rather than pushing Boss’s Day as a major promotion, think of it as a way to introduce your shop to local offices and professionals. A tasteful arrangement with a note on your homepage or social media can open doors to repeat corporate clients.
Focus on Building Corporate Gifting Relationships
Much like sympathy business often grows from relationships with funeral homes, corporate gifting can grow from local networking and repeat connections. Here are ways to start:
- Identify nearby offices, law firms, banks, real estate agencies, and service providers. Start with businesses you or your staff already have a personal connection to - even one friendly email or phone call can open doors.
- Prepare a small set of desk-friendly arrangements that suit professional spaces. Use small touches of autumn tones like deep amber, burgundy, or muted pumpkin, paired with clean lines and subtle texture. You can even create a 1-page PDF with photos and pricing - keeps it simple and professional.
- Follow up after the first order to see if they have recurring gifting needs, like birthdays, thank-yous, or seasonal appreciation gifts. Position yourself as a resource, not just a vendor. Let them know you can handle future occasions. Something as simple as “We also work with local offices to make regular gifting easy - from employee birthdays to seasonal thank you arrangements.” Remind them of your complete product line and delivery service to fit their needs (plants, gourmet, fruit, candles).
- Make sure you collect their complete information, including email, physical address, key contact name, and extension number, so that your email phone reminder marketing efforts reach them and keep you top of mind.
The goal isn’t a one-off sale — it’s establishing ongoing relationships that provide steady revenue and business relationships beyond traditional holidays. Ensure you make it easy to get their repeat orders. When the process is easy and professional, offices are more likely to return for recurring orders throughout the year.
Bottom line:
Boss’s Day is small, but it can be a strategic stepping stone to developing local corporate gifting programs. Keep the holiday subtle on your website, focus on professional and seasonal arrangements, and nurture the relationships that can turn one-time purchases into ongoing business opportunities.
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