Valentine’s Day is one the most important holidays for many flower shops and with more people willing to spend on flowers than ever before, it’s also one of the best times to elevate your offerings. Customers aren’t just looking for flowers; they’re looking for a statement of love and care. That’s why upgrading even the simplest designs can help you stand out, increase sales, and create lasting impressions.
Research shows that Valentine’s customers are spending more today than they were a decade ago, with average purchases rising steadily. These buyers are also seeking professional, artistic designs that go beyond the basics. A plain dozen roses in a box may feel underwhelming, but a thoughtfully designed arrangement with artistic presentation, including creative touches, feels personal, memorable, and worth the higher price.
Your shop’s upgrades aren’t just about raising margins - they communicate your artistry and build loyalty for future holidays.
You don’t need an extravagant budget to transform a basic design into something extraordinary. Affordable enhancements can add $10 to $15 to your ticket while creating a “wow” factor for customers. Some ideas include:
Even small enhancements signal care and creativity, making the gift feel far more valuable and personalized.
While upgrades can be small touches, sometimes the best option is adding more blooms. A double dozen roses, or an arrangement that combines premium flowers with seasonal favorites, creates a sense of abundance and sophistication. Customers seeking something extraordinary are often willing to pay more if the design reflects the quality and sentiment they want to express. A “Cloud of Hydrangea” at the base of a dozen roses elevates the offering to a different level.
Encourage your team to guide buyers toward higher-grade flowers for mixed arrangements. With superior blooms, your natural creativity will shine, and customers will leave impressed.
Many Valentine’s buyers aren’t shopping for just one person. From spouses and partners to children and grandparents, a single customer may need multiple gifts. Offering tiered options at different price points makes it easy for them to select something appropriate for each recipient.
Color also plays an important role. Red symbolizes passion, but pink, white, purple, or even playful yellows and oranges can communicate appreciation, friendship, or admiration. Encouraging customers to choose multiple arrangements with varied colors and sizes helps them meet all their gifting needs in one visit. Asking the client if the recipient has a “favorite color” is valuable information in guiding the gift selection to a more meaningful choice.
Florists sometimes underprice their artistry by focusing only on the cost of goods. Instead, think in terms of visual value. A simple design in a striking container can command a higher price because it communicates elegance. Customers expect professional florists to deliver designs they couldn’t create themselves (or purchase at mass markets or supermarkets) — so don’t be afraid to price accordingly.