TeamFloral Blog

One of the best parts of attending floral conventions and trade shows is the chance to be visually overwhelmed and inspired. Big, dramatic, high-budget floral displays stop you in your tracks — which is exactly the point.

Slow summer sales, tight margins, and a never-ending to-do list can quietly pile up into one powerful problem: stress. And while a little “stress” can be motivating, “distress” can cripple productivity — not just for you, but for your entire team.

Florists often dread summer for one big reason: it’s slow. But July can actually be a power move month — if you use it to get ahead on your holiday strategy.

If you’ve ever noticed that your online orders are higher than your phone orders, you’re not alone. Most shops see the same pattern, and there’s a simple reason why.

In a retail flower shop, selling is more than simply placing products on shelves. To truly connect with customers—and increase your average sale—you need to create a shopping experience. One of the most powerful tools at your disposal is visual storytelling.

Permanent botanicals—once dismissed as dated or artificial—have undergone a major transformation. Today’s permanent flowers are realistic, versatile, and increasingly popular among customers looking for long-lasting beauty. But for many florists, permanents still represent untapped potential.

The demand for plantscaping—using living plants to enhance interior spaces—continues to grow. Once limited to corporate lobbies and hotel atriums, indoor greenery has become a must-have in homes, offices, retail spaces, and restaurants. Today’s residential and corporate clients are looking for ways ...

Creativity is the beating heart of every successful flower shop. It’s what draws customers to your designs, sets your shop apart from competitors, and makes your work deeply fulfilling. But when the day-to-day demands of running a business take over, creativity can sometimes get lost in the ...

Most florists go all-in when planning for major holidays like Valentine’s Day or Mother’s Day. Product selection is carefully calculated, designs are crafted in advance, and inventory levels are closely monitored. But when it comes to everyday sales, many shops fall back on habit—ordering the same ...

Father’s Day may not be a top-selling floral holiday, but that doesn’t mean it should be overlooked. With the right approach, this often-underestimated occasion can become a fresh opportunity to connect with customers and grow sales. The key lies in changing perceptions—both yours and your ...