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TeamFloral

TeamFloral Blog

Discover the secrets to flourishing your floral business with our blog, packed with expert marketing strategies and success stories to help you bloom.

    7/8/26 4:14 PM • 3 min read
    a retail flower shop in summer with a florist arranging fresh seasonal blooms
    How to Keep Your Flower Shop Humming During the Summer Slow Season

    Summer in a flower shop is a strange time. The flowers are beautiful, wholesale prices are often favorable, and yet sales can feel like they are dragging. No major flower holidays. Customers are busy with vacations, barbecues, and family events. It is easy to accept the slowdown as an unavoidable ...

    By Dan McManus, author of Flowers & Profits
    7/2/26 11:42 AM • 3 min read
    a flower shop owner talking with her employee
    Who Does What in Your Flower Shop? Why Job Clarity Pays Off

    Has an order ever left your shop missing a required element? Has a task fallen through the cracks during a busy week because everyone assumed someone else was handling it? If so, the problem probably isn't your staff. It's the absence of written clarity about who owns the responsibility.

    By Dan McManus, author of Flowers & Profits
    6/24/26 5:30 PM • 3 min read
    How to Plan a Holiday Open House Series That Builds Sales All Season Long

    It might only be June, but if you want a stronger fall and winter, your planning needs to start right now. Most customers begin looking for holiday merchandise and decorating ideas in September - which means the florists who win the holiday season are the ones who are ready before their customers ...

    By Dan McManus, author of Flowers & Profits
    6/17/26 4:17 PM • 3 min read
    a flower shop owner reviewing business paperwork at a design room workbench surrounded by fresh flowers
    When Do You Actually Make Money in Your Flower Shop?

    Let me ask you a question that seems simple: when do you make money in your flower shop?

    By Dan McManus, author of Flowers & Profits
    6/10/26 1:41 PM • 3 min read
    a florist handing a customer an arrangement of flowers
    Compete on Value, Not Price: The Smarter Strategy for Florists

    General Motors once made headlines with a bold promotion: they offered the public the same "insider" employee pricing they'd been offering their own staff. The response was huge. Vehicles flew off lots. Competitors scrambled to match it. Ford followed suit almost immediately.

    By Dan McManus, author of Flowers & Profits
    6/4/26 2:48 PM • 3 min read
    flower shop interior branding and retail display
    How to Build a Brand That Makes Your Flower Shop Stand Out

    Most florists think of branding as something for big national companies - fast food chains, airlines, coffee giants and national retailers. But here's what those businesses figured out long ago: stronger brands command higher prices. And that principle works just as well for your flower shop on ...

    By Dan McManus, author of Flowers & Profits
    5/15/26 5:20 PM • 3 min read
    When Creativity Feels Harder Than It Should

    Most florists are creative by nature. Designing, problem-solving, and working with flowers are what drew many people into the business in the first place. Yet even the most experienced designers hit moments when creativity feels blocked, forced, or flat.

    By Dan McManus, author of Flowers & Profits
    4/30/26 4:09 PM • 3 min read
    A Better Question to Ask When Choosing a Mother’s Day Gift

    Mother’s Day is meant to celebrate care, love, and appreciation. Yet many traditional gifts unintentionally ask moms to keep giving even after the day has passed. From elaborate meals to items that require upkeep, the effort often shifts back to the person being honored.

    By Dan McManus, author of Flowers & Profits
    4/1/26 4:35 PM • 3 min read
    Why Plants Create the Most Meaningful Mother’s Day Gifts

    Mother’s Day is often associated with fresh flower arrangements, but plants continue to hold a special place in how people express appreciation and care.

    By Dan McManus, author of Flowers & Profits
    3/20/26 11:33 AM • 3 min read
    Small Adjustments That Can Make This Your Best Year Yet

    Most florists enter a new year with good intentions. There is a desire to improve, grow, and fix what felt stressful or unprofitable before. What often gets in the way is not lack of effort, but lack of clarity on where small changes can have the biggest impact.

    By Dan McManus, author of Flowers & Profits
    3/5/26 11:48 AM • 3 min read
    How Flower Photos Shape Customer Confidence

    For some customers, the first interaction they have with your flower shop is not your front door. It is a photo on your ‘Digital’ front door (your website). A product image on your website, a Google listing thumbnail, or a quick scroll through social media often determines whether someone clicks, ...

    By Dan McManus, author of Flowers & Profits
    2/4/26 2:54 PM • 2 min read
    Valentine Upgrades: Turning Everyday Designs Into Something Special

    Valentine’s Day is one the most important holidays for many flower shops and with more people willing to spend on flowers than ever before, it’s also one of the best times to elevate your offerings. Customers aren’t just looking for flowers; they’re looking for a statement of love and care. That’s ...

    By Dan McManus, author of Flowers & Profits
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