TeamFloral Blog

Christmas is the favorite holiday in America. But Halloween is running a close second - and the gap is narrowing every year. If your shop devotes the entire fourth quarter to Christmas while treating fall as a brief prelude to the main event, you are leaving a significant and growing revenue ...

Everyone loves a sale! Sidewalk sales. Tent sales. Yard sales. Tag sales. Whatever you call them, their appeal is consistent: sunny weather, increased traffic, and a legitimate reason for customers to come to your shop with their wallets ready. Done right, a summer outdoor sale is one of the most ...

There is a phrase that applies to every retail business: a positive first impression is built in one-tenth of a second. Research suggests it takes less time than that for a customer to form an opinion of your shop when they walk through the door. That opinion shapes whether they feel comfortable ...

There is an important difference between a display and a vignette, and it is worth understanding the difference because one sells products and the other sells a dream - and the dream is almost always worth more.

Every time the phone rings in your flower shop, there is an opportunity to make a sale. Most florists know this. What fewer florists recognize is that most of those calls are being under-sold, not because the customer does not want to spend more, but because no one on the staff ever gave them a ...

Every summer, without fail, I hear the same response from florists feeling the seasonal squeeze: cut the prices. Slow sales must mean prices are too high. Mark things down and the customers will come.

Gift baskets represent one of the most consistently underutilized revenue opportunities in the flower shop. Customers who want something more personal than a standard arrangement, corporate clients looking to recognize an employee milestone, or client gifts and shoppers searching for a gift that ...

Summer in a flower shop is a strange time. The flowers are beautiful, wholesale prices are often favorable, and yet sales can feel like they are dragging. No major flower holidays. Customers are busy with vacations, barbecues, and family events. It is easy to accept the slowdown as an unavoidable ...

Has an order ever left your shop missing a required element? Has a task fallen through the cracks during a busy week because everyone assumed someone else was handling it? If so, the problem probably isn't your staff. It's the absence of written clarity about who owns the responsibility.

It might only be June, but if you want a stronger fall and winter, your planning needs to start right now. Most customers begin looking for holiday merchandise and decorating ideas in September - which means the florists who win the holiday season are the ones who are ready before their customers ...