TeamFloral Blog

Pricing can feel like a guessing game — especially when two shops on the same block can charge $79.99 and $129.99 for the same dozen roses and both make sales. What gives?

Fall decorating habits have shifted. Customers don’t wait for sweater weather anymore — they’re buying autumnal décor in August. If your shop isn’t stocked and ready with permanent botanical designs now, you could be missing out on one of the easiest profit boosters of the season.

Summer can take a toll — lighter sales, unpredictable hours, and fewer hands on deck. Before the rush of the holidays hits, now is the perfect time to pause and show some real appreciation for the people who helped keep your shop running.

One of the best parts of attending floral conventions and trade shows is the chance to be visually overwhelmed and inspired. Big, dramatic, high-budget floral displays stop you in your tracks — which is exactly the point.

Slow summer sales, tight margins, and a never-ending to-do list can quietly pile up into one powerful problem: stress. And while a little “stress” can be motivating, “distress” can cripple productivity — not just for you, but for your entire team.

Florists often dread summer for one big reason: it’s slow. But July can actually be a power move month — if you use it to get ahead on your holiday strategy.

If you’ve ever noticed that your online orders are higher than your phone orders, you’re not alone. Most shops see the same pattern, and there’s a simple reason why.

In a retail flower shop, selling is more than simply placing products on shelves. To truly connect with customers—and increase your average sale—you need to create a shopping experience. One of the most powerful tools at your disposal is visual storytelling.

Permanent botanicals—once dismissed as dated or artificial—have undergone a major transformation. Today’s permanent flowers are realistic, versatile, and increasingly popular among customers looking for long-lasting beauty. But for many florists, permanents still represent untapped potential.

The demand for plantscaping—using living plants to enhance interior spaces—continues to grow. Once limited to corporate lobbies and hotel atriums, indoor greenery has become a must-have in homes, offices, retail spaces, and restaurants. Today’s residential and corporate clients are looking for ways ...