TeamFloral Blog

Most florists shy away from discounts — and for good reason. Deep discounts can erode margins, attract bargain hunters, and cheapen the perception of your shop. But when used carefully, discounting can actually spark interest, encourage loyalty, and move products that might otherwise sit unsold. ...

Nothing damages a florist’s reputation faster than flowers that wilt too soon. When a customer says, “The arrangement only lasted a couple of days,” it’s rarely said directly to the shop. More often, they simply don’t return — and they tell others about the bad experience. Preventing that scenario ...

For many flower shops, boosting average sales isn’t about finding more customers — it’s about making the most of the ones already calling. The difference between a $75 order and a $125 order is often just one well-phrased suggestion. Yet, many florists hesitate to treat sales skills with the same ...

As October draws to a close, florists have a valuable opportunity to refresh their storefronts for the season ahead. November is filled with occasions that call for flowers — moments of gratitude, remembrance, and celebration. A thoughtfully designed window display not only reflects these themes ...

Your flower shop is more than just a place to fulfill orders — it’s a space where customers form their first impressions of your business, experience the beauty of flowers, and decide whether to buy. Even if most of your sales come through phone calls or online orders, your physical shop should ...

Working with funeral directors and their staff can be one of the most important — and most rewarding — relationships your flower shop cultivates. Both florists and funeral directors are tasked with helping grieving families navigate emotional moments, manage tight timelines, and create meaningful ...

Fall arrangements have a natural pull toward drama — rich reds, burnt oranges, golden yellows. Customers love the warmth, but as florists know, it’s easy for those tones to tip into “too much.” The art lies in balancing the season’s richness with design choices that keep things fresh, current, ...

Boss’s Day is October 16th, and while it’s not a major floral holiday, it can be a subtle way to showcase your shop to local businesses and start building corporate gifting relationships. National Boss’s Day was registered by Patricia Bays with the United States Chamber of Commerce in 1958.

Some florists treat holiday open houses as little more than discounts, donuts, and cider. But with the right planning, these events can become powerful drivers of sales, customer loyalty, and community buzz. The best shops turn their open houses into annual traditions that customers look forward to ...

Today’s consumers are more interested in knowing your brand than ever before. That means florists who want to grow orders must do more than just offer beautiful arrangements. They must define and own their brand.