Skip to main content
TeamFloral

TeamFloral Blog

Discover the secrets to flourishing your floral business with our blog, packed with expert marketing strategies and success stories to help you bloom.

10/16/25 12:53 PM • 3 min read
Building Strong Partnerships with Funeral Directors: A Florist’s Guide

Working with funeral directors and their staff can be one of the most important — and most rewarding — relationships your flower shop cultivates. Both florists and funeral directors are tasked with helping grieving families navigate emotional moments, manage tight timelines, and create meaningful ...

By Dan McManus, author of Flowers & Profits
10/10/25 12:41 PM • 2 min read
Behind the Scenes of Fall Florals: Balancing Rich Colors Without Overwhelming Designs

Fall arrangements have a natural pull toward drama — rich reds, burnt oranges, golden yellows. Customers love the warmth, but as florists know, it’s easy for those tones to tip into “too much.” The art lies in balancing the season’s richness with design choices that keep things fresh, current, ...

By Dan McManus, author of Flowers & Profits
10/2/25 3:22 PM • 2 min read
Boss’s Day: Not Just a Holiday, a Doorway to Repeat Corporate Orders

Boss’s Day is October 16th, and while it’s not a major floral holiday, it can be a subtle way to showcase your shop to local businesses and start building corporate gifting relationships. National Boss’s Day was registered by Patricia Bays with the United States Chamber of Commerce in 1958.

By Dan McManus, author of Flowers & Profits
9/26/25 10:22 AM • 1 min read
Turn Seasonal Shoppers Into Loyal Fans With Open Houses

Some florists treat holiday open houses as little more than discounts, donuts, and cider. But with the right planning, these events can become powerful drivers of sales, customer loyalty, and community buzz. The best shops turn their open houses into annual traditions that customers look forward to ...

By Dan McManus, author of Flowers & Profits
9/17/25 4:22 PM • 2 min read
The Florist’s Guide to Defining Your Brand

Today’s consumers are more interested in knowing your brand than ever before. That means florists who want to grow orders must do more than just offer beautiful arrangements. They must define and own their brand.

By Dan McManus, author of Flowers & Profits
9/10/25 2:08 PM • 2 min read
From “No” to “Know”: Learning More About Your Customers

When “No” Isn’t the End It’s easy to take a customer’s “no” as the end of the conversation. It feels like rejection, and the natural instinct is to back away. But a “no” isn’t always the end — often, it’s the beginning of discovering what your customer truly wants.

By Dan McManus, author of Flowers & Profits
8/28/25 10:16 AM • 3 min read
A florist handing a wrapped bouquet of flowers to a customer
Is the Price Right? Shaping Customer Perceptions in Your Flower Shop

Pricing can feel like a guessing game - especially when two shops on the same block can charge $79.99 and $129.99 for the same dozen roses and both make sales. What gives?

By Dan McManus, author of Flowers & Profits
8/20/25 2:32 PM • 2 min read
Permanent Fall Designs That Sell Themselves (If You Set the Stage Right)

Fall decorating habits have shifted. Customers don’t wait for sweater weather anymore — they’re buying autumnal décor in August. If your shop isn’t stocked and ready with permanent botanical designs now, you could be missing out on one of the easiest profit boosters of the season.

By Dan McManus, author of Flowers & Profits
8/14/25 10:20 AM • 2 min read
Planning a Staff Party That Actually Recharges Your Team

Summer can take a toll — lighter sales, unpredictable hours, and fewer hands on deck. Before the rush of the holidays hits, now is the perfect time to pause and show some real appreciation for the people who helped keep your shop running.

By Dan McManus, author of Flowers & Profits
8/6/25 1:57 PM • 2 min read
From Showstopper to Shop-Ready: Turning Trade Show Designs Into Everyday Inspiration

One of the best parts of attending floral conventions and trade shows is the chance to be visually overwhelmed and inspired. Big, dramatic, high-budget floral displays stop you in your tracks — which is exactly the point.

By Dan McManus, author of Flowers & Profits