Dan's the cornerstone of TeamFloral’s mission to make our Florists thrive. With his knack for marketing, profits, and smooth operations, he's driving the innovation. Whether through his Flowers and Profits publication, industry webinars, or one-on-one chats, Dan's passion is helping shop owners level up and rock their businesses.

Paul is the pioneer of financial education in the floral industry. He has written Floral Finance for over 40 years. Author of The Profit Minded Florist, he's widely recognized as the authority on all aspects of flower shop profitability.

If you want to get to the top of Google rankings, you want Yan directing the plan. He is a nationally recognized SEO strategist, one of just 20 Platinum-certified experts nationwide. Yan also serves as the Chief Product Officer at dbaPlatform, where he shapes SEO strategies for 160,000 other locations. If Yan can do that, he can definitely get your shop to the top of Google. 

Kurt doesn’t just talk the talk. He runs a flower shop. As co-owner of Cook’s Florist in Runnemede, NJ, a family-owned shop serving its community for more than 75 years, Kurt pairs real-world shop experience with a sharp business and marketing mind. You’ll often find him hosting Florist Talk, where he brings the florist’s perspective to every conversation. When Kurt gives advice, it’s been tested behind a real counter. 

With more than 45 years in the floral industry, Tom has seen it all, from 20 years owning his own retail shop to wholesale, grower consulting, and designing for Presidential Inaugurations. He’s a past president of AIFD, a Tommy Bright Award winner, and one of the industry’s most sought-after educators. Tom brings a lifetime of hands-on know-how to help our members grow, and he can still out-design just about anyone in the room.

With a keen eye for detail, Bridget crafts reports that serve as treasure maps for our members, guiding them to discover more profits from their shops. She's the navigator ensuring members find their way to improved cash flow and financial success.

Forget about the ordinary - Jay is all about making every interaction for our Members extraordinary. Jay ensures our Members enjoy a top-notch experience that provides the kind of experience that makes everything easier. Life's too short for subpar, and Jay gets that!

As part of TeamFloral’s sales team, Carman brings her background in luxury retail to helping florists discover the right services for their shop. That same attention to detail and focus on personal relationships now guides her work with florists, ensuring each shop feels supported and confident in their next steps with TeamFloral.

Meet Nicole - a master at matching the right resources with Member’s needs. From brainstorming sessions to problem-solving pow-wows, Nicole creates an experience that's both effortless and extraordinary.

With a knack for client TLC, Amy dances through spreadsheets and phone calls, turning Members into cheerleaders. From coffee chats to problem-solving, Amy keeps the success high and stress levels low.

 Performing great SEO is not a “set it and forget it” job. It’s constant moving parts, tasks, and updates to coordinate. Amritan is an experienced Team Leader, certified Project Manager, and a reporting virtuoso. He ensures your SEO, Web, and Profit Plus teams are organized and on track. Amritan leads the specialists behind all three programs, so whether it’s climbing the Google rankings, keeping your website fresh, or fine-tuning your pricing for profit, he makes sure every piece comes together for your shop. 

 Chrystal is the driving force behind Customer Keeper. She helped launch it and has kept it running smoothly ever since. She knows the email marketing game inside out, from crafting emails and reminder cards that make your customers smile to nifty segmentation tricks and reading analytics like a pro. She also leads marketing for TeamFloral itself. With a sharp eye for detail and a love of getting things right, Chrystal makes sure your marketing shows up right, every time. 

 Brian is the numbers whisperer behind our Profit Plus program. He digs into your shop’s pricing and buying trends to find the sweet spot where every arrangement earns what it should. With 25+ years in e-commerce and business operations, including 12 years at Wayfair, Brian knows that the right price isn’t a guess. It’s a strategy, and he makes sure yours pays off. 

Everyone aspires to be Google's favorite florist, and Tiffany, along with her team, ensures it becomes a reality. From seamless onboarding to crucial reporting and analysis, she guides the way. Leading a team of skilled SEO specialists, Tiffany keeps your shop blooming at the top of Google's rankings.

Say hello to Staci, who ensures your website stays up to date for the season and looking beautiful. She brings tons of TeamFloral experience to this role and has seen it all through the years!

Meet Tracy, aka "Speedy Gonzales," our website update whiz. Tracy zips through updates, ensuring your website stays fresh and dynamic. She's the turbocharged force behind keeping things running smoothly in the digital realm.

Rosa makes sure your website updates and requests are handled efficiently and accurately. She keeps everything running smoothly and ensures your shop stays visible, up to date, and optimized online.

Regina, our POS (Point of Sale) expert, works magic by providing members with crucial data to operate and monitor our programs effectively. She's the go-to wizard for all things related to point-of-sale systems

Claudine wears two hats and rocks them both. She keeps our HubSpot contacts, workflows, and campaigns running like clockwork, and she helps craft the marketing that keeps florists informed and inspired. Part systems pro, part creative spark, Claudine makes sure great ideas reach the right people.

Behind every reminder email and perfectly timed customer touchpoint is Manish, the engineer who makes Customer Keeper tick. A full stack developer and architect with 14 years of experience, he designs, builds, and manages all the programming that powers the program, from integrations to databases. If data needs to flow, systems need to talk, or something needs to run like clockwork, Manish has already architected it.