TeamFloral Blog

Some florists treat holiday open houses as little more than discounts, donuts, and cider. But with the right planning, these events can become powerful drivers of sales, customer loyalty, and community buzz. The best shops turn their open houses into annual traditions that customers look forward to ...

Today’s consumers are more interested in knowing your brand than ever before. That means florists who want to grow orders must do more than just offer beautiful arrangements. They must define and own their brand.

When “No” Isn’t the End It’s easy to take a customer’s “no” as the end of the conversation. It feels like rejection, and the natural instinct is to back away. But a “no” isn’t always the end — often, it’s the beginning of discovering what your customer truly wants.

Pricing can feel like a guessing game — especially when two shops on the same block can charge $79.99 and $129.99 for the same dozen roses and both make sales. What gives?

Fall decorating habits have shifted. Customers don’t wait for sweater weather anymore — they’re buying autumnal décor in August. If your shop isn’t stocked and ready with permanent botanical designs now, you could be missing out on one of the easiest profit boosters of the season.

Summer can take a toll — lighter sales, unpredictable hours, and fewer hands on deck. Before the rush of the holidays hits, now is the perfect time to pause and show some real appreciation for the people who helped keep your shop running.

One of the best parts of attending floral conventions and trade shows is the chance to be visually overwhelmed and inspired. Big, dramatic, high-budget floral displays stop you in your tracks — which is exactly the point.

Slow summer sales, tight margins, and a never-ending to-do list can quietly pile up into one powerful problem: stress. And while a little “stress” can be motivating, “distress” can cripple productivity — not just for you, but for your entire team.

Florists often dread summer for one big reason: it’s slow. But July can actually be a power move month — if you use it to get ahead on your holiday strategy.

If you’ve ever noticed that your online orders are higher than your phone orders, you’re not alone. Most shops see the same pattern, and there’s a simple reason why.