All articles

7/15/26 12:35 PM

How to Price and Sell Gift Baskets for Maximum Profit

How to Keep Your Flower Shop Humming During the Summer Slow Season

7/2/26 11:42 AM

Who Does What in Your Flower Shop? Why Job Clarity Pays Off

6/24/26 5:30 PM

How to Plan a Holiday Open House Series That Builds Sales All Season Long

6/17/26 4:17 PM

When Do You Actually Make Money in Your Flower Shop?

6/10/26 1:41 PM

Compete on Value, Not Price: The Smarter Strategy for Florists

How to Build a Brand That Makes Your Flower Shop Stand Out

5/15/26 5:20 PM

When Creativity Feels Harder Than It Should

4/30/26 4:09 PM

A Better Question to Ask When Choosing a Mother’s Day Gift

Why Plants Create the Most Meaningful Mother’s Day Gifts

3/20/26 11:33 AM

Small Adjustments That Can Make This Your Best Year Yet

3/5/26 11:48 AM

How Flower Photos Shape Customer Confidence

Valentine Upgrades: Turning Everyday Designs Into Something Special

1/26/26 12:53 PM

Building Momentum for the Year Ahead

1/12/26 1:15 PM

Do Your Employees Feel Valued? Starting the New Year Right

12/18/25 12:00 PM

Promote New Year’s Eve: Turning the Calendar Into a Sales Opportunity

12/11/25 10:13 AM

Online Shopping Trends: What Florists Need to Know

12/4/25 1:37 PM

Designing with Today’s Emotional Palettes

11/19/25 2:18 PM

Playing the Margins: When Discounts Make Sense for Your Flower Shop

11/12/25 2:02 PM

Extending the Life of Your Flowers and Your Reputation

11/7/25 11:22 AM

Say “Hello” to Higher Average Sales: A Florist’s Guide to Better Conversations

10/29/25 5:45 PM

Windows That Work: Seasonal Displays to Draw Customers In

10/23/25 3:08 PM

Creating a Shop Space That Sells: Layout Tips for Florists

10/16/25 12:53 PM

Building Strong Partnerships with Funeral Directors: A Florist’s Guide

10/10/25 12:41 PM

Behind the Scenes of Fall Florals: Balancing Rich Colors Without Overwhelming Designs

10/2/25 3:22 PM

Boss’s Day: Not Just a Holiday, a Doorway to Repeat Corporate Orders

9/26/25 10:22 AM

Turn Seasonal Shoppers Into Loyal Fans With Open Houses

9/17/25 4:22 PM

The Florist’s Guide to Defining Your Brand

9/10/25 2:08 PM

From “No” to “Know”: Learning More About Your Customers

8/28/25 10:16 AM

Is the Price Right? Shaping Customer Perceptions in Your Flower Shop

8/20/25 2:32 PM

Permanent Fall Designs That Sell Themselves (If You Set the Stage Right)

8/14/25 10:20 AM

Planning a Staff Party That Actually Recharges Your Team

From Showstopper to Shop-Ready: Turning Trade Show Designs Into Everyday Inspiration

7/30/25 2:43 PM

Managing Stress to Protect Productivity in Your Flower Shop

7/24/25 2:30 PM

July Is Your Jumpstart for Holiday Sales Success

7/16/25 2:11 PM

Train Your Phone Team Like Sales Pros – And Watch Your Average Order Soar

Visual Stories Help Sell Merchandise: Inspire Customers with Creative Displays

Profit from Properly Positioned Permanents: Make the Most of Long-Lasting Designs

6/26/25 11:36 AM

Trends for Interior Plantscaping: Bringing Nature Indoors with Style

6/18/25 4:40 PM

Elements of Creativity: Unlocking Your Floral Design Potential

6/11/25 12:10 PM

Profit More from Fresh Inventory: Smarter Buying for Everyday Sales

6/5/25 11:08 AM

Bold Designs for Dad: Creating Floral Gifts with Impact

5/29/25 2:17 PM

How to Keep Sales Strong After Mother’s Day: Strategies That Work

5/23/25 10:46 AM

Collecting the Rent: Boost Your Bottom Line with Event Rentals

Packing with Punch and Pizzazz: Boosting Value Through Presentation

4/30/25 3:24 PM

Go from Pretty to Premium: Elevating Floral Designs for Higher Value

4/23/25 12:45 PM

Offer Mom Your Best: How to Make Mother’s Day Your Biggest Success Yet

4/17/25 10:58 AM

A Practical Approach to Profit: Streamlining for a Stronger Flower Business

4/10/25 12:00 PM

Give Your Shop a Winning Personality: How Branding Builds Loyalty and Sales

4/3/25 12:54 PM

Market Yesteryear This Mother’s Day: Nostalgia-Inspired Floral Creations

3/26/25 10:14 AM

Add More Pizzazz to Containers: Elevating Floral Designs with Creative Touches

3/19/25 12:52 PM

Interactive Displays: Transforming Your Shop into an Engaging Experience

3/12/25 12:41 PM

Mother’s Day Take-Outs: Quick and Beautiful Gifts for Every Customer

3/5/25 11:37 AM

Selling the Bling to Prom Teens: Creating Unforgettable Prom Flowers

2/26/25 1:03 PM

Spring Training: Building a Winning Sales Team for Your Shop

2/19/25 12:58 PM

Grab Some Holiday Magic: Creating Unique Events to Boost Sales

2/12/25 1:12 PM

Bulbs Light Up Designs: Bringing Fresh Energy to Floral Creations

2/11/25 2:12 PM

Rank higher on Google Maps: 4 tips to improve your position

2/5/25 12:01 PM

Be A Prom Leader: Your Shop's Guide to Prom Success

1/22/25 1:28 PM

Unlocking Opportunities with Niche Products: A Guide for Florists

12/12/24 10:07 AM

Master the Art of Holiday Embellishments: A Designers Guide

12/4/24 12:08 PM

Marketing Round Up: December 2024

11/27/24 11:27 AM

Shaping Customer Perceptions

11/20/24 1:17 PM

Greening for More Profit: Productive Backgrounds

11/12/24 9:29 AM

THE HUNT FOR TEMPS: Creating a Team You Can Count On

10/23/24 12:16 PM

Marketing Round Up: October 2024

10/21/24 2:23 PM

Make Your Bride the Star

9/30/24 10:39 AM

Perfecting the Pitch: Turn Your Wedding Proposals Profit Side Up

9/19/24 5:14 PM

Gift Baskets: Be the 'go to' place for your customers

9/13/24 5:45 PM

Marketing Round Up: September 2024

9/4/24 12:00 AM

Take Charge Of Holiday Sales: 6 easy tips

8/22/24 12:52 PM

Marketing Round Up: August 2024

8/7/24 12:18 PM

Leveraging AI in your shop: 4 ways to stay ahead

6/19/24 1:02 PM

Outsourcing vs. DIY SEO: What Works Best for Florists?

6/12/24 12:36 PM

Empower Your Sales Team: Enhance Sales with Savvy Phone Techniques [4 Tips]

Marketing Round Up: June 2024

Keep Mother's Day Prices Up

4/25/24 2:46 PM

The Dark Secret About Google Reviews

4/25/24 2:13 PM

The Power of Conflict

3/22/24 5:43 PM

$4 Billion More for Mother's Day

2/20/24 12:03 PM

Abandoning customers?