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Shoppers Love Mother's Day
Consumers spent nearly $4 billion more last year than in 2022, which was a record year, according to the National Retail Federation and Prosper Insights & Analytics.
- Eighty-four percent of U.S. adults are expected to celebrate the holiday.
- Consumers plan to spend $274.02 per person, the highest in the history
- The top spenders are those ages 35-44, who are expected to spend an average of $382.26 on Mother’s Day.
- Florists have a great opportunity to increase their share of this holiday spending by offering customers premium arrangements and add-ons.
As seen in previous years, the most popular gifts to give are flowers (74%), greeting cards (74%), and special outings such as dinner or brunch (60%)
Offering premium arrangements and thoughtful add-ons helped us tap into the growing demand, making this Mother’s Day our most profitable yet in Mountain View, CA - Roohi Rouhani, Oakbrook Florist & Flower Delivery
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Dan McManus is the publisher of Flowers and Profits, a floristry business publication he has written for over 20 years. As the founder of TeamFloral, Dan helps retail florists improve profitability, master local marketing, and run more efficient flower shops. His practical approach to floral business management draws on decades of working directly with shop owners across the country through his publication, industry webinars, and one-on-one coaching. If you own a flower shop and want to grow your bottom line, Dan has seen your challenges before and knows how to solve them.
