---
title: Keep Mother's Day Prices Up
description: Discover why lowering prices on Mother's Day flowers might not increase sales. Learn how catering to affluent buyers can boost your floral business.
image: https://teamfloral.com/hubfs/4-1.png
---

- [Florist Marketing](https://teamfloral.com/blog/tag/florist-marketing)
- [Florists](https://teamfloral.com/blog/tag/florists)
- [Floral Design](https://teamfloral.com/blog/tag/floral-design)
- [Florist Blog](https://teamfloral.com/blog/tag/florist-blog)
- [Florist Business Tips](https://teamfloral.com/blog/tag/florist-business-tips)
- [Retail Florists](https://teamfloral.com/blog/tag/retail-florists)
- [Florist Sales Tips](https://teamfloral.com/blog/tag/florist-sales-tips)
- [Florist Business Management](https://teamfloral.com/blog/tag/florist-business-management)
- [Florist SEO](https://teamfloral.com/blog/tag/florist-seo)
- [Flower Shop Owner](https://teamfloral.com/blog/tag/flower-shop-owner)
- [Google Ranking](https://teamfloral.com/blog/tag/google-ranking)
- [Mother's Day Sales](https://teamfloral.com/blog/tag/mothers-day-sales)
- [Floral Marketing](https://teamfloral.com/blog/tag/floral-marketing)
- [Florist Know How](https://teamfloral.com/blog/tag/florist-know-how)
- [Mother's Day Flowers](https://teamfloral.com/blog/tag/mothers-day-flowers)
- [Florist Business Growth](https://teamfloral.com/blog/tag/florist-business-growth)
- [Flower Shop Profits](https://teamfloral.com/blog/tag/flower-shop-profits)
- [Florist Profit Margins](https://teamfloral.com/blog/tag/florist-profit-margins)
- [Christmas](https://teamfloral.com/blog/tag/christmas)
- [Email Marketing for Florists](https://teamfloral.com/blog/tag/email-marketing-for-florists)
- [Florist Branding](https://teamfloral.com/blog/tag/florist-branding)
- [Florist Pricing Strategies](https://teamfloral.com/blog/tag/florist-pricing-strategies)
- [Google Review for Florists](https://teamfloral.com/blog/tag/google-review-for-florists)
- [Holiday Floral](https://teamfloral.com/blog/tag/holiday-floral)
- [Marketing Strategies for Florists](https://teamfloral.com/blog/tag/marketing-strategies-for-florists)
- [Seasonal Arrangements](https://teamfloral.com/blog/tag/seasonal-arrangements)
- [Bold Floral Design](https://teamfloral.com/blog/tag/bold-floral-design)
- [Customer Perception in Floristry](https://teamfloral.com/blog/tag/customer-perception-in-floristry)
- [Floral Professionals](https://teamfloral.com/blog/tag/floral-professionals)
- [Florist Creativity](https://teamfloral.com/blog/tag/florist-creativity)
- [Florist Fall Trends](https://teamfloral.com/blog/tag/florist-fall-trends)
- [HolidayPrepForFlorists](https://teamfloral.com/blog/tag/holidayprepforflorists)
- [Mother's Day florist tips](https://teamfloral.com/blog/tag/mothers-day-florist-tips)
- [Niche Products for Florists](https://teamfloral.com/blog/tag/niche-products-for-florists)
- [Phone Sales Training](https://teamfloral.com/blog/tag/phone-sales-training)
- [Wedding Flowers](https://teamfloral.com/blog/tag/wedding-flowers)
- [AI](https://teamfloral.com/blog/tag/ai)
- [COGS for florists](https://teamfloral.com/blog/tag/cogs-for-florists)
- [Fall Floral Displays](https://teamfloral.com/blog/tag/fall-floral-displays)
- [Father's Day Flowers](https://teamfloral.com/blog/tag/fathers-day-flowers)
- [Floral Color Trends](https://teamfloral.com/blog/tag/floral-color-trends)
- [Floral Design Elements](https://teamfloral.com/blog/tag/floral-design-elements)
- [Floral Design Inspiration](https://teamfloral.com/blog/tag/floral-design-inspiration)
- [Floral Design Quality](https://teamfloral.com/blog/tag/floral-design-quality)
- [Floral Pricing Strategies](https://teamfloral.com/blog/tag/floral-pricing-strategies)
- [Floral Shop Productivity](https://teamfloral.com/blog/tag/floral-shop-productivity)
- [Florist Holiday Hiring Guide](https://teamfloral.com/blog/tag/florist-holiday-hiring-guide)
- [Florist Holiday Preparation](https://teamfloral.com/blog/tag/florist-holiday-preparation)
- [Florist Phone Etiquette](https://teamfloral.com/blog/tag/florist-phone-etiquette)
- [Florist Shop Culture](https://teamfloral.com/blog/tag/florist-shop-culture)
- [Florist Shop Design](https://teamfloral.com/blog/tag/florist-shop-design)
- [Florist Staff Management](https://teamfloral.com/blog/tag/florist-staff-management)
- [Florist Team Management](https://teamfloral.com/blog/tag/florist-team-management)
- [Florist Website](https://teamfloral.com/blog/tag/florist-website)
- [Flower Conditioning](https://teamfloral.com/blog/tag/flower-conditioning)
- [Flower Shop Operations](https://teamfloral.com/blog/tag/flower-shop-operations)
- [Hiring Tips for Flower Shops](https://teamfloral.com/blog/tag/hiring-tips-for-flower-shops)
- [Holiday Hiring for Florists](https://teamfloral.com/blog/tag/holiday-hiring-for-florists)
- [Interior Plantscaping](https://teamfloral.com/blog/tag/interior-plantscaping)
- [New Year's Eve](https://teamfloral.com/blog/tag/new-years-eve)
- [Permanent Botanicals](https://teamfloral.com/blog/tag/permanent-botanicals)
- [Scaling Floral Designs](https://teamfloral.com/blog/tag/scaling-floral-designs)
- [SocietyOfAmericanFlorists](https://teamfloral.com/blog/tag/societyofamericanflorists)
- [Staff Training](https://teamfloral.com/blog/tag/staff-training)
- [Summer Flower Shop Tips](https://teamfloral.com/blog/tag/summer-flower-shop-tips)
- [Sympathy Flower Sales](https://teamfloral.com/blog/tag/sympathy-flower-sales)
- [Thanksgiving Floral Ideas](https://teamfloral.com/blog/tag/thanksgiving-floral-ideas)
- [Valentines Day Flowers](https://teamfloral.com/blog/tag/valentines-day-flowers)
- [Valentines Day florist tips](https://teamfloral.com/blog/tag/valentines-day-florist-tips)
- [Veteran Day Flowers](https://teamfloral.com/blog/tag/veteran-day-flowers)
- [florist events](https://teamfloral.com/blog/tag/florist-events)
- [florist profits](https://teamfloral.com/blog/tag/florist-profits)
- [holiday sales for florists](https://teamfloral.com/blog/tag/holiday-sales-for-florists)

# Keep Mother's Day Prices Up

![Dan McManus, author of Flowers & Profits](https://teamfloral.com/hs-fs/hubfs/TeamFloral_January_2022/images/icon-teamfloral-dan-mcmanus-headshot.png?width=50&height=50&name=icon-teamfloral-dan-mcmanus-headshot.png)

 by [Dan McManus, author of Flowers & Profits](https://teamfloral.com/blog/author/dan-mcmanus)

5/7/24 3:11 PM

You may be tempted to lower prices on your website this week to capture more business. However, this could have the opposite effect—or so the facts tell us. Most of the time, when a shop’s average order value (AOV) increases, so does the conversion rate—the ratio of shoppers that make a purchase. This may be counterintuitive, but it is true.

The average amount spent for Mother's Day has increased to $274—an increase of one-third over the past four years. This is great news for the holiday, but few flower shops have seen any of this increase. Why? Because they are not asking for it.

Most shops continue to merchandise their websites for the lower half of their customer base, which is not the segment driving the increase in spending.

In 2023, as the broader economy navigated through a rollercoaster of challenges, the affluent side of town didn’t seem to feel the bumps, keeping their spending habits strong. Interestingly, it wasn’t just luxury cars and high-end gadgets raking in the cash—flower shops also likely saw their share of the pie.

![Per-Person spending trend 2019 - 2023](https://teamfloral.com/hs-fs/hubfs/TeamFloral%20Blog/Per-Person%20spending%20trend%202019%20-%202023.jpg?width=397&height=301&name=Per-Person%20spending%20trend%202019%20-%202023.jpg)

Affluent consumers, those with money to spare from well-paying jobs or investments, aren’t affected by economic conditions because their wealth is actually increasing, while many middle and lower-income people might reconsider splurging on non-essentials. The kind of consumers that most florists serve do not fit into this category.

You may be tightening your belt on spending, but most of your customers are not. Don’t fall into the trap of selling out of your own pocketbook.

Studies show that upper-income spenders continue indulging in their favorite luxuries. For them, this includes not only the typical designer labels and exclusive vacations but also the simple pleasures like fresh flowers.

High-end flower shops have tapped into this trend, often offering higher-end arrangements that come with a premium price tag. This kind of luxury service keeps the cash registers ringing at a few florists, especially those that cater to the affluent segment of a shop’s customer base.

Technology also enhances this dynamic. With online ordering increasing and the ability to personalize marketing to customers, florists can more effectively reach their base. Website product selection that caters to the above-average buyer not only sustains but boosts their sales, even when spending from average income consumers is tightening.

All in all, while the general economy had its ups and downs in 2023, affluent consumers kept their spending habits robust, including on things as seemingly modest as flowers. This tale of contrasting economic realities paints a picture of a divided marketplace. Most floral customers are spending more than florists are willing to offer. This drives the consumer to other retailers for their holiday spending who are more than happy to give customers what they are looking for.

 

**Tags: **

[Florists, ](https://teamfloral.com/blog/tag/florists) [Mother's Day Flowers, ](https://teamfloral.com/blog/tag/mothers-day-flowers) [Mother's Day Sales, ](https://teamfloral.com/blog/tag/mothers-day-sales) [Florist Marketing](https://teamfloral.com/blog/tag/florist-marketing)

![Dan McManus, author of Flowers & Profits](https://teamfloral.com/hs-fs/hubfs/TeamFloral_January_2022/images/icon-teamfloral-dan-mcmanus-headshot.png?width=50&height=50&name=icon-teamfloral-dan-mcmanus-headshot.png)

[Dan McManus, author of Flowers & Profits](https://teamfloral.com/blog/author/dan-mcmanus)  
 5/7/24 3:11 PM

 Dan McManus is the publisher of Flowers and Profits, a floristry business publication he has written for over 20 years. As the founder of TeamFloral, Dan helps retail florists improve profitability, master local marketing, and run more efficient flower shops. His practical approach to floral business management draws on decades of working directly with shop owners across the country through his publication, industry webinars, and one-on-one coaching. If you own a flower shop and want to grow your bottom line, Dan has seen your challenges before and knows how to solve them.

[Follow me on my website](https://teamfloral.com) [Follow me on Facebook ](https://facebook.com/goteamfloral)

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