--- title: Train Your Phone Team Like Sales Pros – And Watch Your Average Order Soar description: If your phone orders are smaller than online ones, you’re losing profit. Learn how to train your team to guide calls like pros and boost every order. image: https://teamfloral.com/hubfs/Train%20Your%20Phone%20Team%20Like%20Sales%20Pros%20%E2%80%93%20And%20Watch%20Your%20Average%20Order%20Soar.png --- - [Florist Marketing](https://teamfloral.com/blog/tag/florist-marketing) - [Florists](https://teamfloral.com/blog/tag/florists) - [Floral Design](https://teamfloral.com/blog/tag/floral-design) - [Florist Blog](https://teamfloral.com/blog/tag/florist-blog) - [Florist Business Tips](https://teamfloral.com/blog/tag/florist-business-tips) - [Retail Florists](https://teamfloral.com/blog/tag/retail-florists) - [Florist Sales Tips](https://teamfloral.com/blog/tag/florist-sales-tips) - [Florist Business Management](https://teamfloral.com/blog/tag/florist-business-management) - [Florist SEO](https://teamfloral.com/blog/tag/florist-seo) - [Flower Shop Owner](https://teamfloral.com/blog/tag/flower-shop-owner) - [Google Ranking](https://teamfloral.com/blog/tag/google-ranking) - [Mother's Day Sales](https://teamfloral.com/blog/tag/mothers-day-sales) - [Floral Marketing](https://teamfloral.com/blog/tag/floral-marketing) - [Florist Know How](https://teamfloral.com/blog/tag/florist-know-how) - [Mother's Day Flowers](https://teamfloral.com/blog/tag/mothers-day-flowers) - [Florist Business Growth](https://teamfloral.com/blog/tag/florist-business-growth) - [Flower Shop Profits](https://teamfloral.com/blog/tag/flower-shop-profits) - [Florist Profit Margins](https://teamfloral.com/blog/tag/florist-profit-margins) - [Christmas](https://teamfloral.com/blog/tag/christmas) - [Email Marketing for Florists](https://teamfloral.com/blog/tag/email-marketing-for-florists) - [Florist Branding](https://teamfloral.com/blog/tag/florist-branding) - [Florist Pricing Strategies](https://teamfloral.com/blog/tag/florist-pricing-strategies) - [Google Review for Florists](https://teamfloral.com/blog/tag/google-review-for-florists) - [Holiday Floral](https://teamfloral.com/blog/tag/holiday-floral) - [Marketing Strategies for Florists](https://teamfloral.com/blog/tag/marketing-strategies-for-florists) - [Seasonal Arrangements](https://teamfloral.com/blog/tag/seasonal-arrangements) - [Bold Floral Design](https://teamfloral.com/blog/tag/bold-floral-design) - [Customer Perception in Floristry](https://teamfloral.com/blog/tag/customer-perception-in-floristry) - [Floral Professionals](https://teamfloral.com/blog/tag/floral-professionals) - [Florist Creativity](https://teamfloral.com/blog/tag/florist-creativity) - [Florist Fall Trends](https://teamfloral.com/blog/tag/florist-fall-trends) - [HolidayPrepForFlorists](https://teamfloral.com/blog/tag/holidayprepforflorists) - [Mother's Day florist tips](https://teamfloral.com/blog/tag/mothers-day-florist-tips) - [Niche Products for Florists](https://teamfloral.com/blog/tag/niche-products-for-florists) - [Phone Sales Training](https://teamfloral.com/blog/tag/phone-sales-training) - [Wedding Flowers](https://teamfloral.com/blog/tag/wedding-flowers) - [AI](https://teamfloral.com/blog/tag/ai) - [COGS for florists](https://teamfloral.com/blog/tag/cogs-for-florists) - [Fall Floral Displays](https://teamfloral.com/blog/tag/fall-floral-displays) - [Father's Day Flowers](https://teamfloral.com/blog/tag/fathers-day-flowers) - [Floral Color Trends](https://teamfloral.com/blog/tag/floral-color-trends) - [Floral Design Elements](https://teamfloral.com/blog/tag/floral-design-elements) - [Floral Design Inspiration](https://teamfloral.com/blog/tag/floral-design-inspiration) - [Floral Design Quality](https://teamfloral.com/blog/tag/floral-design-quality) - [Floral Pricing Strategies](https://teamfloral.com/blog/tag/floral-pricing-strategies) - [Floral Shop Productivity](https://teamfloral.com/blog/tag/floral-shop-productivity) - [Florist Holiday Hiring Guide](https://teamfloral.com/blog/tag/florist-holiday-hiring-guide) - [Florist Holiday Preparation](https://teamfloral.com/blog/tag/florist-holiday-preparation) - [Florist Phone Etiquette](https://teamfloral.com/blog/tag/florist-phone-etiquette) - [Florist Shop Culture](https://teamfloral.com/blog/tag/florist-shop-culture) - [Florist Shop Design](https://teamfloral.com/blog/tag/florist-shop-design) - [Florist Staff Management](https://teamfloral.com/blog/tag/florist-staff-management) - [Florist Team Management](https://teamfloral.com/blog/tag/florist-team-management) - [Florist Website](https://teamfloral.com/blog/tag/florist-website) - [Flower Conditioning](https://teamfloral.com/blog/tag/flower-conditioning) - [Flower Shop Operations](https://teamfloral.com/blog/tag/flower-shop-operations) - [Hiring Tips for Flower Shops](https://teamfloral.com/blog/tag/hiring-tips-for-flower-shops) - [Holiday Hiring for Florists](https://teamfloral.com/blog/tag/holiday-hiring-for-florists) - [Interior Plantscaping](https://teamfloral.com/blog/tag/interior-plantscaping) - [New Year's Eve](https://teamfloral.com/blog/tag/new-years-eve) - [Permanent Botanicals](https://teamfloral.com/blog/tag/permanent-botanicals) - [Scaling Floral Designs](https://teamfloral.com/blog/tag/scaling-floral-designs) - [SocietyOfAmericanFlorists](https://teamfloral.com/blog/tag/societyofamericanflorists) - [Staff Training](https://teamfloral.com/blog/tag/staff-training) - [Summer Flower Shop Tips](https://teamfloral.com/blog/tag/summer-flower-shop-tips) - [Sympathy Flower Sales](https://teamfloral.com/blog/tag/sympathy-flower-sales) - [Thanksgiving Floral Ideas](https://teamfloral.com/blog/tag/thanksgiving-floral-ideas) - [Valentines Day Flowers](https://teamfloral.com/blog/tag/valentines-day-flowers) - [Valentines Day florist tips](https://teamfloral.com/blog/tag/valentines-day-florist-tips) - [Veteran Day Flowers](https://teamfloral.com/blog/tag/veteran-day-flowers) - [florist events](https://teamfloral.com/blog/tag/florist-events) - [florist profits](https://teamfloral.com/blog/tag/florist-profits) - [holiday sales for florists](https://teamfloral.com/blog/tag/holiday-sales-for-florists) # Train Your Phone Team Like Sales Pros – And Watch Your Average Order Soar ![Dan McManus, author of Flowers & Profits](https://teamfloral.com/hs-fs/hubfs/TeamFloral_January_2022/images/icon-teamfloral-dan-mcmanus-headshot.png?width=50&height=50&name=icon-teamfloral-dan-mcmanus-headshot.png) by [Dan McManus, author of Flowers & Profits](https://teamfloral.com/blog/author/dan-mcmanus) 7/16/25 2:11 PM If you’ve ever noticed that your online orders are higher than your phone orders, you’re not alone. Most shops see the same pattern, and there’s a simple reason why. When a customer orders online, no one’s there to talk them down from spending what they really want. But when they call your shop, too often they’re met with someone who leads with price instead of value, or who unintentionally limits their options. If your phone team isn’t trained to guide the sale professionally, you could be leaving hundreds — even thousands — on the table each month. The good news? A few simple changes can make a huge difference. --- ### **Start With a Confident, Professional Greeting** Your phone is a money-maker — treat it like one. A great first impression starts with clarity and confidence: “Urban Flowers, this is Mary. How may I help you today?” This confirms they’ve reached the right place and signals you’re ready to assist, not rush through the call. --- ### **Stop Asking the Wrong Questions** Untrained team members often default to: - “How much do you want to spend?” - “What did you have in mind?” - “Have you ordered from us before?” Each of these puts pressure on the customer or misses an opportunity to build rapport and upsell. Instead, train your team to *lead* the conversation with purpose. --- ### **Ask the Right Questions in the Right Order** Here’s the flow your phone team should follow for gift orders: 1. Who are the flowers for and where are they going? 2. What message would you like on the card? 3. Did you have something in mind for your floral gift or would you like a suggestion? Then, introduce your featured arrangement or shop special *first*, before working down to more basic designs if needed. --- ### **Sell Style, Color, and Emotion – Not Price** Customers call florists to buy *beautiful flowers*, not dollar amounts. They are calling you because “you are the expert,” and they need a problem solved.  Use visual, enticing descriptions like: “We have a stunning garden-style design in a hand-painted basket featuring roses, hydrangeas, and lisianthus in blush, lavender, and white. It’s our most loved birthday gift.” Let the customer fall in love with the idea *before* you mention the price. --- ### **Give Customers Choices — It Increases Sales** Just like fast food menus, giving tiered options works. When someone asks, “How much are your roses?” respond with: “We have a classic dozen of long-stemmed roses for $119 in a clear vase or a premium dozen for $145 in a frosted glass vase, available in red, pink, or yellow.” When customers hear their options, they often choose the higher-priced one. Why? Because now they can picture what they’re getting.  Always pause after giving choices so your client can think and make a decision. *By training our staff to confidently recommend premium arrangements and offer tiered options, we noticed a significant increase in our average order value, enhancing both sales and customer satisfaction in Miami Beach, FL. - *Chaim Casper, [Miami Beach Flowers](https://miamibeachflowers.com/) --- ### **Don’t Forget the Power of Specials** Pre-designed shop specials save time, boost efficiency, and improve profit margins. Make sure your team has scripts ready to describe these featured designs, and encourage them to lead with those options.  Sell what you have! --- **Give Your Team Tools** - Create scripts for your shop’s best sellers *(TeamFloral members have access to sales scripts and training videos)** * - Use a quick customer history lookup during calls - Role-play phone calls as part of training - Track average order value by employee to spot trends --- ### **You Don’t Need a Bigger Ad Budget — Just a Strategy with Your Phone Team** Your staff doesn’t have to “sell” in a pushy way. They just need to lead the customer gently toward a choice they’ll be happy with. A trained phone team doesn’t just capture the order — they increase the order, improve satisfaction, and set your shop apart.  They make the sales process helpful, personal, and memorable. Need help crafting better scripts or setting up training? TeamFloral members can get personalized advice from our team — just give us a call anytime. Keep doing beautiful work — and make every ring count. **Tags: ** [Florist Sales Tips, ](https://teamfloral.com/blog/tag/florist-sales-tips) [Phone Sales Training](https://teamfloral.com/blog/tag/phone-sales-training) ![Dan McManus, author of Flowers & Profits](https://teamfloral.com/hs-fs/hubfs/TeamFloral_January_2022/images/icon-teamfloral-dan-mcmanus-headshot.png?width=50&height=50&name=icon-teamfloral-dan-mcmanus-headshot.png) [Dan McManus, author of Flowers & Profits](https://teamfloral.com/blog/author/dan-mcmanus) 7/16/25 2:11 PM Dan McManus is the publisher of Flowers and Profits, a floristry business publication he has written for over 20 years. As the founder of TeamFloral, Dan helps retail florists improve profitability, master local marketing, and run more efficient flower shops. His practical approach to floral business management draws on decades of working directly with shop owners across the country through his publication, industry webinars, and one-on-one coaching. If you own a flower shop and want to grow your bottom line, Dan has seen your challenges before and knows how to solve them. [Follow me on my website](https://teamfloral.com) [Follow me on Facebook ](https://facebook.com/goteamfloral) ### Related Articles ##### [![Say “Hello” to Higher Average Sales: A Florist’s Guide to Better Conversations](https://teamfloral.com/hs-fs/hubfs/Blog%20Banner.png?width=520&height=294&name=Blog%20Banner.png) Florist Sales Tips • 11/7/25 11:22 AM Say “Hello” to Higher Average Sales: A Florist’s Guide to Better Conversations 2 min read](https://teamfloral.com/blog/say-hello-to-higher-average-sales-a-florists-guide-to-better-conversations) ##### [![Boss’s Day: Not Just a Holiday, a Doorway to Repeat Corporate Orders](https://teamfloral.com/hs-fs/hubfs/AI-Generated%20Media/Images/Landscape%20image%20of%20a%20professional%20office%20workspace%20A%20subtle%20fall%20floral%20design%20in%20autumn%20colors%20placed%20on%20the%20corner%20of%20a%20desk%20with%20a%20phone%20and%20reading%20glasses%20nearby%20Natural%20daylight%20authentic%20photography%20not%20stocky.png?width=520&height=294&name=Landscape%20image%20of%20a%20professional%20office%20workspace%20A%20subtle%20fall%20floral%20design%20in%20autumn%20colors%20placed%20on%20the%20corner%20of%20a%20desk%20with%20a%20phone%20and%20reading%20glasses%20nearby%20Natural%20daylight%20authentic%20photography%20not%20stocky.png) Florist Marketing • 10/2/25 3:22 PM Boss’s Day: Not Just a Holiday, a Doorway to Repeat Corporate Orders 2 min read](https://teamfloral.com/blog/bosss-day-not-just-a-holiday-a-doorway-to-repeat-corporate-orders) ##### [![From “No” to “Know”: Learning More About Your Customers](https://teamfloral.com/hs-fs/hubfs/TeamFloral%20Blog/Blog%20Page%20Featured%20Image/Copy%20of%20July%20Is%20Your%20Jumpstart%20for%20Holiday%20Sales%20Success.png?width=520&height=294&name=Copy%20of%20July%20Is%20Your%20Jumpstart%20for%20Holiday%20Sales%20Success.png) Florist Sales Tips • 9/10/25 2:08 PM From “No” to “Know”: Learning More About Your Customers 2 min read](https://teamfloral.com/blog/from-no-to-know-learning-more-about-your-customers) ###### Recent Posts - [How to Keep Your Flower Shop Humming During the Summer Slow Season](https://teamfloral.com/blog/keep-flower-shop-humming-during-summer-slow-season) - [Who Does What in Your Flower Shop? 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