---
title: Turn Seasonal Shoppers Into Loyal Fans With Open Houses
description: Host a holiday open house that drives sales and loyalty. Learn timing, marketing, and event ideas florists use to create must-attend traditions
image: https://teamfloral.com/hubfs/TeamFloral%20Blog/Blog%20Page%20Featured%20Image/Turn%20Seasonal%20Shoppers%20Into%20Loyal%20Fans%20With%20Open%20Houses.png
---

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- [Flower Shop Profits](https://teamfloral.com/blog/tag/flower-shop-profits)
- [Florist Profit Margins](https://teamfloral.com/blog/tag/florist-profit-margins)
- [Christmas](https://teamfloral.com/blog/tag/christmas)
- [Email Marketing for Florists](https://teamfloral.com/blog/tag/email-marketing-for-florists)
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- [Florist Pricing Strategies](https://teamfloral.com/blog/tag/florist-pricing-strategies)
- [Google Review for Florists](https://teamfloral.com/blog/tag/google-review-for-florists)
- [Holiday Floral](https://teamfloral.com/blog/tag/holiday-floral)
- [Marketing Strategies for Florists](https://teamfloral.com/blog/tag/marketing-strategies-for-florists)
- [Seasonal Arrangements](https://teamfloral.com/blog/tag/seasonal-arrangements)
- [Bold Floral Design](https://teamfloral.com/blog/tag/bold-floral-design)
- [Customer Perception in Floristry](https://teamfloral.com/blog/tag/customer-perception-in-floristry)
- [Floral Professionals](https://teamfloral.com/blog/tag/floral-professionals)
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- [Florist Holiday Hiring Guide](https://teamfloral.com/blog/tag/florist-holiday-hiring-guide)
- [Florist Holiday Preparation](https://teamfloral.com/blog/tag/florist-holiday-preparation)
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- [New Year's Eve](https://teamfloral.com/blog/tag/new-years-eve)
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- [Scaling Floral Designs](https://teamfloral.com/blog/tag/scaling-floral-designs)
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- [Staff Training](https://teamfloral.com/blog/tag/staff-training)
- [Summer Flower Shop Tips](https://teamfloral.com/blog/tag/summer-flower-shop-tips)
- [Sympathy Flower Sales](https://teamfloral.com/blog/tag/sympathy-flower-sales)
- [Thanksgiving Floral Ideas](https://teamfloral.com/blog/tag/thanksgiving-floral-ideas)
- [Valentines Day Flowers](https://teamfloral.com/blog/tag/valentines-day-flowers)
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- [Veteran Day Flowers](https://teamfloral.com/blog/tag/veteran-day-flowers)
- [florist events](https://teamfloral.com/blog/tag/florist-events)
- [florist profits](https://teamfloral.com/blog/tag/florist-profits)
- [holiday sales for florists](https://teamfloral.com/blog/tag/holiday-sales-for-florists)

# Turn Seasonal Shoppers Into Loyal Fans With Open Houses

![Dan McManus, author of Flowers & Profits](https://teamfloral.com/hs-fs/hubfs/TeamFloral_January_2022/images/icon-teamfloral-dan-mcmanus-headshot.png?width=50&height=50&name=icon-teamfloral-dan-mcmanus-headshot.png)

 by [Dan McManus, author of Flowers & Profits](https://teamfloral.com/blog/author/dan-mcmanus)

9/26/25 10:22 AM

Some florists treat holiday open houses as little more than discounts, donuts, and cider. But with the right planning, these events can become powerful drivers of sales, customer loyalty, and community buzz. The best shops turn their open houses into annual traditions that customers look forward to every year.

Here’s how to make your holiday open house a true customer magnet.

---

1. ### Time It Right

The sweet spot for holiday open houses is October 15 to November 15. This window captures early Christmas shoppers while also including Thanksgiving décor buyers.

Hold it too late and you risk missing customers who have already spent their holiday budget elsewhere.

---

1. ### Focus on Value, Not Discounts

You don’t have to mark down your entire shop. In fact, 80–90% of your inventory should remain full price. Instead, think in terms of:

- Bundles that give customers more value without cutting profit.
- Gift-with-purchase offers that feel exclusive and rewarding.
- Limited-time quantity displays that create urgency.

This approach keeps margins healthy while still making shoppers feel like they’re getting something special.

---

1. ### Create an Experience

People don’t just come to open houses for deals — they come for the experience. Set yours apart with:

- Seasonal displays that inspire holiday decorating.
- Demonstrations (wreath making, tree decorating, or table styling).
- Entertainment, such as a choir, live music, or a staff-led holiday how-to.
- Food and drink — partner with a local bakery, café, or caterer for refreshments.

The more engaging the experience, the more customers will talk about it — and come back to shop later.

---

1. ### Market It Like a Real Event

Treat your open house like the special occasion it is. Send invitations by email, postcard, or personal invitation, post reminders on social media, and follow up often. Ask customers to RSVP to make it feel exclusive (and to help you plan).

Pro tip: tease highlights like demonstrations, raffles, exclusive event offerings, or door prizes in the weeks leading up to the event.

---

1. ### Think Bigger

If one open house works, why stop there? Many shops now host two or more throughout the year — fall, spring, or even a shop “anniversary” celebration. Multiple events keep customers engaged and give you more opportunities to showcase seasonal merchandise.

---

A successful holiday open house is more than a sale — it’s an immersive experience. When you combine smart timing, thoughtful planning, unique offers, and engaging activities, you’ll draw crowds, strengthen loyalty, and set the stage for your most profitable season.

 

**Tags: **

[Flower Shop Profits, ](https://teamfloral.com/blog/tag/flower-shop-profits) [Florist Marketing](https://teamfloral.com/blog/tag/florist-marketing)

![Dan McManus, author of Flowers & Profits](https://teamfloral.com/hs-fs/hubfs/TeamFloral_January_2022/images/icon-teamfloral-dan-mcmanus-headshot.png?width=50&height=50&name=icon-teamfloral-dan-mcmanus-headshot.png)

[Dan McManus, author of Flowers & Profits](https://teamfloral.com/blog/author/dan-mcmanus)  
 9/26/25 10:22 AM

 Dan McManus is the publisher of Flowers and Profits, a floristry business publication he has written for over 20 years. As the founder of TeamFloral, Dan helps retail florists improve profitability, master local marketing, and run more efficient flower shops. His practical approach to floral business management draws on decades of working directly with shop owners across the country through his publication, industry webinars, and one-on-one coaching. If you own a flower shop and want to grow your bottom line, Dan has seen your challenges before and knows how to solve them.

[Follow me on my website](https://teamfloral.com) [Follow me on Facebook ](https://facebook.com/goteamfloral)

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