As October draws to a close, florists have a valuable opportunity to refresh their storefronts for the season ahead. November is filled with occasions that call for flowers — moments of gratitude, remembrance, and celebration. A thoughtfully designed window display not only reflects these themes but also draws customers in, inspiring them to order arrangements for their gatherings, holiday celebrations, and gifts.
Veterans Day: Honoring with Simplicity
The first holiday on the November calendar is Veterans Day (November 11). While not as busy as Thanksgiving, it’s an opportunity for florists to highlight patriotic arrangements and honor displays. A simple window featuring red, white, and blue designs, accented with American flags or ribbon, signals to the community that your shop recognizes this important day of remembrance.
These displays don’t need to be elaborate, the dignity of simplicity often speaks volumes. A single statement design with an American flag with a thoughtful sign is effective.
Thanksgiving: The Main Event
Thanksgiving is where November sales truly shine. Families gather, tables are set, and flowers play a starring role in creating the warmth and connection this holiday evokes. Your shop window should showcase the centerpieces and hostess gifts that customers will be seeking.
Think in terms of mood and abundance:
- Warm autumn palettes of rust, burgundy, gold, and deep orange. Adding a pop of purple or magenta can elevate a design.
- Props like pumpkins, cornucopias, gourds, fruit or wheat bundles help to frame your designs.
- Candles paired with florals to suggest a cozy dinner-table glow while contributing to add on sales.
A well-crafted Thanksgiving window not only advertises your flowers but also reminds customers to order early, before the rush.
A Hint of Christmas to Come
By mid-November, many customers are already thinking about Christmas decorating. Your window can bridge the transition by introducing subtle holiday cues without abandoning fall completely.
For example, a harvest display could include a touch of evergreen, or a rustic Thanksgiving table could feature a metallic accent in silver or gold. These small hints encourage shoppers to return in December, planting the idea that your shop is ready for holiday decorating and gifting. It is our responsibility to set and show the trends.
Making the Most of Your Window
No matter the holiday, the key to a strong display is clarity. Choose one main theme for each setup such as remembrance, gratitude, or celebration and let flowers be the star. Props should frame your designs, not overshadow them. A spotlight on a few bold arrangements is often more effective than filling every inch of space. Adjust your lighting to showcase your theme’s potential and have everything priced.
And don’t forget: your staff should know what’s featured in the window so they can highlight those same designs to customers who step inside. The window is the invitation; your team helps close the sale.
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