Some florists treat holiday open houses as little more than discounts, donuts, and cider. But with the right planning, these events can become powerful drivers of sales, customer loyalty, and community buzz. The best shops turn their open houses into annual traditions that customers look forward to every year.
Here’s how to make your holiday open house a true customer magnet.
The sweet spot for holiday open houses is October 15 to November 15. This window captures early Christmas shoppers while also including Thanksgiving décor buyers.
Hold it too late and you risk missing customers who have already spent their holiday budget elsewhere.
You don’t have to mark down your entire shop. In fact, 80–90% of your inventory should remain full price. Instead, think in terms of:
This approach keeps margins healthy while still making shoppers feel like they’re getting something special.
People don’t just come to open houses for deals — they come for the experience. Set yours apart with:
The more engaging the experience, the more customers will talk about it — and come back to shop later.
Treat your open house like the special occasion it is. Send invitations by email, postcard, or personal invitation, post reminders on social media, and follow up often. Ask customers to RSVP to make it feel exclusive (and to help you plan).
Pro tip: tease highlights like demonstrations, raffles, exclusive event offerings, or door prizes in the weeks leading up to the event.
If one open house works, why stop there? Many shops now host two or more throughout the year — fall, spring, or even a shop “anniversary” celebration. Multiple events keep customers engaged and give you more opportunities to showcase seasonal merchandise.
A successful holiday open house is more than a sale — it’s an immersive experience. When you combine smart timing, thoughtful planning, unique offers, and engaging activities, you’ll draw crowds, strengthen loyalty, and set the stage for your most profitable season.