Dan McManus is the publisher of Flowers and Profits, a floristry business publication he has written for over 20 years. As the founder of TeamFloral, Dan helps retail florists improve profitability, master local marketing, and run more efficient flower shops. His practical approach to floral business management draws on decades of working directly with shop owners across the country through his publication, industry webinars, and one-on-one coaching. If you own a flower shop and want to grow your bottom line, Dan has seen your challenges before and knows how to solve them.

TeamFloral Blog

All articles from Dan McManus, author of Flowers & Profits

Behind the Scenes of Fall Florals: Balancing Rich Colors Without Overwhelming Designs

Boss’s Day: Not Just a Holiday, a Doorway to Repeat Corporate Orders

Turn Seasonal Shoppers Into Loyal Fans With Open Houses

The Florist’s Guide to Defining Your Brand

From “No” to “Know”: Learning More About Your Customers

Is the Price Right? Shaping Customer Perceptions in Your Flower Shop

Permanent Fall Designs That Sell Themselves (If You Set the Stage Right)

Planning a Staff Party That Actually Recharges Your Team

From Showstopper to Shop-Ready: Turning Trade Show Designs Into Everyday Inspiration

Managing Stress to Protect Productivity in Your Flower Shop

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