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TeamFloral

TeamFloral Blog

Discover the secrets to flourishing your floral business with our blog, packed with expert marketing strategies and success stories to help you bloom.

6/19/24 1:02 PM • 2 min read
Outsourcing vs. DIY SEO: What Works Best for Florists?

An interview with Dan McManus by Floral Management Magazine Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. Find ...

By Dan McManus, author of Flowers & Profits
6/12/24 12:36 PM • 5 min read
Empower Your Sales Team: Enhance Sales with Savvy Phone Techniques [4 Tips]

A ringing phone is the sound of money in your shop However, too many shop owners allow money to slip through their fingers because they haven’t trained their staff to make the most of each call. There's a solution. Read on to discover how to optimize sales and customer satisfaction.

By Dan McManus, author of Flowers & Profits
6/5/24 3:13 PM • 2 min read
Florist working on her laptop evaluating her marketing strategy
Marketing Round Up: June 2024

Discover quick marketing insights all florists should know! This month we highlight:

By Dan McManus, author of Flowers & Profits
5/7/24 3:11 PM • 2 min read
A chart of mother's day spending trends
Keep Mother's Day Prices Up

You may be tempted to lower prices on your website this week to capture more business. However, this could have the opposite effect—or so the facts tell us. Most of the time, when a shop’s average order value (AOV) increases, so does the conversion rate—the ratio of shoppers that make a purchase. ...

By Dan McManus, author of Flowers & Profits
4/25/24 2:46 PM • 2 min read
The Dark Secret About Google Reviews

Studies show that almost 70% of a shop's sales come from new customers. We all know that most shoppers find a florist by doing a Google search (which is why SEO is so important). What is not well known is that your review score often keeps shoppers from becoming customers — and it also plays a key ...

By Dan McManus, author of Flowers & Profits
4/25/24 2:13 PM • 1 min read
The Power of Conflict

If you’re like most people, you avoid disagreements and arguments whenever possible. As uncomfortable as it may seem, the right kind of conflict can be an important business tool. In fact, having appropriate conflict is how your team learns how to collaborate when solving problems. Conflict in the ...

By Dan McManus, author of Flowers & Profits
3/22/24 5:43 PM • 1 min read
A chart of mother's day spending trends
$4 Billion More for Mother's Day

Shoppers Love Mother's Day Consumers spent nearly $4 billion more last year than in 2022, which was a record year, according to the National Retail Federation and Prosper Insights & Analytics. Eighty-four percent of U.S. adults are expected to celebrate the holiday. Consumers plan to spend ...

By Dan McManus, author of Flowers & Profits
2/20/24 12:03 PM • 1 min read
Abandoning customers?

As a florist, you do a great job filling a customers order. But once it is delivered, do they never hear from you? If you think sending an email is your best option, think again. Only 20-25% of emails in our industry are never delivered according to Constant Contact and Mail Chimp. That number ...

By Dan McManus, author of Flowers & Profits