TeamFloral Membership Perks

Benchmarking and Profit Coaching Toolkit
  • Maximize your shop’s profitability with our most powerful member benefit in 3 simple steps
  • Send us your Profit & Loss statement and we’ll create a custom benchmark report, showing you exactly where your money is going — and whether you're over or under target in key areas like COGS and Labor.
  • Once your report is ready, we’ll schedule a 1-on-1 profit coaching call to walk you through the results and offer practical, customized strategies to improve your margins.
  • After your coaching session, stay on track with our downloadable COGS & Labor calculator — a color-coded spreadsheet that makes it easy to monitor key metrics weekly and maintain long-term profitability.
800+ Website-Ready Product Images & Recipes
  • Gain access to a growing library of high-resolution floral images and ready-to-use product recipes — all designed to perform well online.
  • Every item includes pricing suggestions and is built with high-margin results in mind. Use them on your website as long as you’re a member, and save hours on photography and merchandising.
On-Demand Sales Training Videos
  • Get instant access to our library of sales training videos — perfect for onboarding new hires or giving your current team a quick refresh.
  • Use them to build confidence, improve customer interactions, and keep your staff sharp year-round.
Dedicated Account Manager
  • Every member is paired with a Dedicated Account Manager — your go-to expert for questions, support, and strategy.
  • Your Account Manager offers a fresh set of eyes on your website, delivering personalized recommendations on visual design, pricing, product mix, and overall consistency to help you attract more customers and boost sales.
Weekly Member Zoom Sessions
  • Join our weekly Zoom calls with fellow TeamFloral members from across the U.S. and Canada — led by our owner or trusted industry experts.
  • We cover timely topics like holiday performance, floral trends, and everyday challenges. It’s a chance to share ideas, ask questions, and learn from other shop owners just like you.
  • Recordings are always available if you can’t attend live.



Holiday Readiness Training for You & Your Team
  • Before every major floral holiday, we host live training sessions to help you and your staff get prepared — from industry expectations to customer service best practices.
  • You’ll learn what’s trending, what to plan for, and how to handle walk-ins and phone orders with confidence.
  • Recordings are always available so your team can revisit the training anytime.
Printable Sales Scripts for Every Occasion
  • Give your staff the words that work. Our 1–2 page printable sales scripts help guide conversations for everyday orders, sympathy arrangements, and major holidays.
  • They’re designed to prompt the right questions, recommend the best products, and avoid setting price ceilings too early — so your team can boost both customer satisfaction and average order value.
Private Facebook Community
  • Get exclusive access to our members-only Facebook group — a supportive space where florists connect, share, and learn from one another.
  • Ask questions, swap ideas, get advice, and celebrate wins with a community that understands your day-to-day. You’re never alone when you’re part of TeamFloral.
Custom Sympathy Product Books
  • Make a lasting impression at local funeral homes with a professionally designed sympathy product book featuring TeamFloral designs — customized with your shop’s name and contact information.
  • Perfect for funeral directors to use in consultations, these books help ensure your shop stays top-of-mind during emotional, high-trust moments.
  • Available for just $99 — we handle the ordering, so you don’t have to.
Customized Performance Reports
  • Your dedicated Account Manager provides tailored reports that track your progress across all TeamFloral programs — giving you clear insights into what’s working and where to improve.
  • No more guessing or crunching numbers yourself — stay informed and make confident decisions with expert guidance every step of the way.
Programs Led by Industry Experts
  • Our SEO program is led by one of only 20 Platinum-certified SEO strategists in the country—the highest level of certification available. This expert also serves as Chief Product Officer for a major platform managing SEO for over 160,000 locations nationwide.
  • Our email marketing program is led by a seasoned expert specializing in the complex world of email deliverability, ISP filtering, and inbox placement. With over 12 years of experience, he ensures your campaigns navigate technical hurdles, maintain a strong sender reputation, and achieve maximum engagement and revenue.

Your Shop Deserves More — Let’s Grow It Together.

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