TeamFloral Blog

Here is something I have noticed after years of working with florists: almost every shop owner has some version of the holiday journal idea in their head. And almost none of them actually do it.

What if every customer who bought something in your shop this holiday season left spending just a little more than they planned to? Not because they were pressured, but because someone on your team made a suggestion that felt genuinely right for the occasion?

Your display window is working when you are not. It faces the street or the shopping center corridor twenty-four hours a day, seven days a week, and every person who passes it is a potential customer receiving a first impression of your shop. It is the cover to your book. The question is whether ...

October is the month to capture corporate holiday gift accounts. By November, most business owners will have already decided where their employee and client gifts are coming from. If your shop is not actively reaching out to local businesses right now, you are not late -- but you will be soon.

Assuming that your staff knows how to handle sympathy sales without specific training is one of the most costly assumptions a florist can make. Without direction, employees will do what feels natural in an emotionally charged situation: they step back, let the customer take the lead, and avoid ...

It happens every year in flower shops across the country. Halloween ends on October 31st. The spider webs come down, the jack-o'-lanterns get packed away, and within days the Christmas displays go up. Thanksgiving - a holiday built around the dinner table, family gatherings, and autumn abundance - ...

Seasonal employees are hired to work only a few weeks. But the impression they create with your customers lasts for years.

Here is a question that is easy to ask and surprisingly hard to answer: What makes your flower shop special?

About 90 percent of the people who contact your flower shop have no idea what they are going to order. And an equal percentage of the time, the first question they hear from the person answering the phone is some version of "How much did you want to spend?"

Christmas is the favorite holiday in America. But Halloween is running a close second - and the gap is narrowing every year. If your shop devotes the entire fourth quarter to Christmas while treating fall as a brief prelude to the main event, you are leaving a significant and growing revenue ...