TeamFloral Blog

Assuming that your staff knows how to handle sympathy sales without specific training is one of the most costly assumptions a florist can make. Without direction, employees will do what feels natural in an emotionally charged situation: they step back, let the customer take the lead, and avoid ...

It happens every year in flower shops across the country. Halloween ends on October 31st. The spider webs come down, the jack-o'-lanterns get packed away, and within days the Christmas displays go up. Thanksgiving - a holiday built around the dinner table, family gatherings, and autumn abundance - ...

Seasonal employees are hired to work only a few weeks. But the impression they create with your customers lasts for years.

Here is a question that is easy to ask and surprisingly hard to answer: What makes your flower shop special?

About 90 percent of the people who contact your flower shop have no idea what they are going to order. And an equal percentage of the time, the first question they hear from the person answering the phone is some version of "How much did you want to spend?"

Christmas is the favorite holiday in America. But Halloween is running a close second - and the gap is narrowing every year. If your shop devotes the entire fourth quarter to Christmas while treating fall as a brief prelude to the main event, you are leaving a significant and growing revenue ...

Everyone loves a sale! Sidewalk sales. Tent sales. Yard sales. Tag sales. Whatever you call them, their appeal is consistent: sunny weather, increased traffic, and a legitimate reason for customers to come to your shop with their wallets ready. Done right, a summer outdoor sale is one of the most ...

There is a phrase that applies to every retail business: a positive first impression is built in one-tenth of a second. Research suggests it takes less time than that for a customer to form an opinion of your shop when they walk through the door. That opinion shapes whether they feel comfortable ...

There is an important difference between a display and a vignette, and it is worth understanding the difference because one sells products and the other sells a dream - and the dream is almost always worth more.

Every time the phone rings in your flower shop, there is an opportunity to make a sale. Most florists know this. What fewer florists recognize is that most of those calls are being under-sold, not because the customer does not want to spend more, but because no one on the staff ever gave them a ...