TeamFloral Blog

There is an important difference between a display and a vignette, and it is worth understanding the difference because one sells products and the other sells a dream - and the dream is almost always worth more.

Every time the phone rings in your flower shop, there is an opportunity to make a sale. Most florists know this. What fewer florists recognize is that most of those calls are being under-sold, not because the customer does not want to spend more, but because no one on the staff ever gave them a ...

Every summer, without fail, I hear the same response from florists feeling the seasonal squeeze: cut the prices. Slow sales must mean prices are too high. Mark things down and the customers will come.

Gift baskets represent one of the most consistently underutilized revenue opportunities in the flower shop. Customers who want something more personal than a standard arrangement, corporate clients looking to recognize an employee milestone, or client gifts and shoppers searching for a gift that ...

Summer in a flower shop is a strange time. The flowers are beautiful, wholesale prices are often favorable, and yet sales can feel like they are dragging. No major flower holidays. Customers are busy with vacations, barbecues, and family events. It is easy to accept the slowdown as an unavoidable ...

Has an order ever left your shop missing a required element? Has a task fallen through the cracks during a busy week because everyone assumed someone else was handling it? If so, the problem probably isn't your staff. It's the absence of written clarity about who owns the responsibility.

It might only be June, but if you want a stronger fall and winter, your planning needs to start right now. Most customers begin looking for holiday merchandise and decorating ideas in September - which means the florists who win the holiday season are the ones who are ready before their customers ...

Let me ask you a question that seems simple: when do you make money in your flower shop?

General Motors once made headlines with a bold promotion: they offered the public the same "insider" employee pricing they'd been offering their own staff. The response was huge. Vehicles flew off lots. Competitors scrambled to match it. Ford followed suit almost immediately.

Most florists think of branding as something for big national companies - fast food chains, airlines, coffee giants and national retailers. But here's what those businesses figured out long ago: stronger brands command higher prices. And that principle works just as well for your flower shop on ...