Flowers by Fudgie: A Website Makeover That Quadrupled Online Orders

Becky Creighton, owner of Flowers by Fudgie in Siesta Key, Florida, knew her website wasn’t doing her business justice. After decades in the floral industry, she was frustrated with an outdated online presence that didn’t reflect the quality of her work—especially her high-end wedding designs.

That’s when she joined Team Floral’s Website Management Program.

With help from Team Floral, Becky launched a clean, modern website that showcased her custom floral work without the “cookie cutter” feel. The results were immediate: online orders increased by 4X. Even better, she finally felt confident removing low-end products from her site—freeing up space to focus on more profitable designs.

But the impact went beyond web design. Becky also began tracking profitability on a weekly basis—cutting costs, managing payroll smarter, and delegating key tasks. That shift in mindset led to a noticeable boost in margins and peace of mind.

“Our profitability has taken a huge leap. It’s truly overwhelming.”

With a site she’s proud of and systems that support her growth, Becky says she couldn’t be more pleased with the results.