Playa Del Rey Florist: Boosting Online Orders by 60% with Smarter Marketing

Lance Williams, owner of Playa Del Rey Florist, has been serving the California coast for over two decades. However, when the pandemic halted corporate and event orders, Lance realized he needed a more effective way to attract new customers and retain loyal ones.

That’s when he turned to Team Floral’s Customer Finder and Customer Keeper programs.

By leaning into consistent, strategic marketing, Playa Del Rey Florist saw a 50–60% increase in online orders. These programs helped replace lost corporate revenue with steady daily business from local shoppers.

“We’ve survived through internet increases and loyal customers. Without that, we wouldn’t be here anymore.”

With the added confidence of Team Floral’s customer guarantee, Lance was able to keep pushing forward, even during uncertain times. The result? A more resilient business, stronger customer relationships, and a thriving online presence.